Link Love Friday: Back with some marketing

HuntingDownWriting Link Love

It’s been some time since my last Link Love post. I’ve been busy. Writing, reading, arithmetic, all that.

I have a small selection of links from the last few weeks. These are themed towards book marketing, but without the hard sell “you must do this, or that” stance.

For anyone looking towards some book marketing or platform work in the future.

4 Time-Saving Social Media Tips for Authors

This is a guest post on Joel Friedlander’s The Book Designer by Frances Caballo (@CaballoFrancis), author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books.

She’s talking about time-suck here, and Facebook when she says:

Then you notice that a colleague posted a great article about self-publishing and you can’t resist the temptation to read it. You navigate to the website with the article and you find a book for sale there. You’ve got to have it. So you go to Amazon, read the reviews, and decide whether you want a new or used version or an eBook.

You eventually return to Facebook, upload your image, and write the update. How much time have you lost? Thirty minutes? Maybe an hour?

Who has the time for that?

Why does this post tickle my fancy? Because, although I didn’t read it via Facebook, I was reading my RSS feedly, and it was a guest post by an author of a book on the subject, linking to that book. So…I read the post, thought that was interesting, and did exactly what Frances was suggesting is a time suck – I went to read the reviews for the book on Amazon, and spent several minutes humming and hahhing over whether the Kindle price (it’s in the expensive bracket) was worth it. I’ll leave you in suspense for that one.

Frances advises us to curate, and time-slot our social media. Go read, for some great tips.

4 Time-Saving Social Media Tips for Authors

Promoting a Virtual Book Tour

The Bookshelf Muse, has this guest post out by Jo Lindsall, author of Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home. The post has some great ideas for book tours, so much so that I clipped the post into my Evernote book marketing notebook for future reference, and highlighted the book as a To Read.

Promoting a Virtual Book Tour

How to Write a Tagline for Your Book (And Why You Need To)

Another The Bookshelf Muse guest post, this one by Marcy Kennedy, explaining the difference between taglines and loglines. A really helpful post to me, because my own knowledge uptake on this has been corrupted by people using the terms interchangeably – and I can’t make the promise I won’t mix them up in the future again, myself.

(Now – if someone could just sort out my confusion over blurbs, quotes, back-cover copy, short descriptions…

How to Write a Tagline for Your Book (and why you need to)

What It Really Means to Market Your Writing

Danny Iny, at The Write Life, runs through some accepted approaches, but gives them fresh names. He talks firstly about our mindsets in marketing, explaining what marketing is not, then what it is. His approach includes alignment (our reader), attraction (getting attention) and engagement (providing something appealing to your aligned readers).

What it Really Means to Market Your Writing.

And For Those Still in the Production Cycle of Their (E)Book

I know it’s not just me. Holly Lisle is currently running a workgroup called Ugly Baby – for everyone like me that couldn’t find the money to fork out for a full Jeff Walker Product Launch Formula campaign. The good thing about Ugly Baby is that it’s free for anyone to join – just join How to Think Sideways (free, but wait until after the weekend, because the site is about to undergo a refresh).

The other good thing about it, is there is pages and pages of writers on there, all about to have to create, write and edit an e-book – most will be flash fiction (I’m being a rebel and doing non-fiction, obviously, because…).

So, a couple of helpful posts for book authors in the process:

  • 7 Clever Tricks to Help You Edit Your EbookAli Luke at The Write Life. A good editing process flow. And yep, pretty much the path I’m following.
  • Be Your Own Book Doctor Janice Hardy does it again, at Writers in the Storm. An incredibly good checklist for that first – and second – pass through a fiction manuscript.

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