As writers we are often guided in making sure we set up to sell our own works through Amazon associated links. New Authors are told specifically by the marketing gurus out there to sign up as an Amazon affiliate. I’ve previously had quite a lot of success selling a small amount of books off my association with Amazon UK when I held UK based blogs. When moving back down under I was forced to move to use the US Amazon site, which hasn’t been problematic until now.
Yesterday I signed up (perhaps naively) as an Amazon Associate with this website. I wanted to recommend some good writing craft books as per this post here. Previously I’ve spent hundreds if not thousands of dollars on books and ebooks via Amazon, and still believe in them as a service.
Unfortunately, Amazon’s review team don’t consider this site good enough to allow me to link to an affiliate code on books I recommend on Amazon. They have emailed me:
When reviewing a web site we look for a beneficial reason of why a customer would seek out your site, review the topic or content posted, and click over to Amazon.com. We want an Associate site to be one that adds a value to the customer experience by giving them insight on a subject or product they might not get by going straight to Amazon.com. A web site needs to show content that exemplifies these components when we evaluate your application.
At this time, we have decided that your site does not yet present a mutually beneficial business opportunity, and therefore decided not to approve your application to become an Amazon Associate.
We invite you to reapply once your site displays content that will be of value to customers.
I think it’s that highlighted part above that smarts the most. As bloggers, we hope that we are providing content of value. Perhaps I’m just not.
I apologise if there are Amazon links elsewhere on this site. I wanted to show you some good books worth purchasing and reading, but without the ability to make a small commission on the sales, I’m less likely to point you now to Amazon. But that’s just the sense of failure in me at this point. I’ll simmer down.
If any reader or guru out there has any advice on how newish writers are meant to become associates with Amazon, please do tell.
- Is there a particular number of followers we must get first?
- At what point did Amazon stop allowing people to sell their products for them?
- What kind of content is deemed valuable by Amazon?
I would appreciate any advice, and hope it helps other writers reading this post.