The number one thing we are told to do as writers wanting to build platform, is to have an email newsletter of some form or other.
Despite the constant debate over whether we should blog (and who to, what about) or how much time and effort should be put onto other social media aspects, the one direction every guru out there gives us is to have a newsletter.
Newsletters let us inform and engage, no matter what our other platforms and websites are doing. And subscribers are kind enough to give us permission to enter their inbox to do so.
Here are two interesting facts about newsletters: